Jerk Centre is a trading name of Euro Business Connections Ltd, registered in England and Wales under company number 06068167.

For questions about a review, contact:

Email: info@jerkcentre.com
Telephone: 01652 327150 or 07545 338 198

A review may be submitted by someone who has genuinely experienced a Jerk Centre product or service, including:

A customer who purchased through jerkcentre.com
A customer who purchased from an authorised retailer
A wholesale or retail customer
Someone who received a Jerk Centre product as a gift
Someone who received a free sample or complimentary product
A customer who ordered through an approved marketplace

Reviewers must describe their genuine experience and must not submit a review on behalf of someone else.

Employees, close family members, agencies and commercial partners must not present reviews as independent customer opinions. Any relevant relationship must be clearly disclosed.

A review will display the label Verified Buyer only when we can reasonably match the reviewer to a genuine purchase recorded through:

The Jerk Centre website
A Jerk Centre wholesale invoice
An approved marketplace order
An authorised retailer receipt or other acceptable proof of purchase

A Verified Buyer label confirms that we have evidence of a purchase. It does not mean that Jerk Centre agrees with the reviewer’s opinion.

Reviews that cannot be matched to a purchase may still be published when we have reasonable grounds to believe they reflect a genuine product experience. They will not be labelled Verified Buyer.

We may use the following labels:

Verified Buyer

The review has been matched to a genuine purchase or order record.

Customer Review

The reviewer describes a genuine experience, but the purchase has not been independently verified by Jerk Centre.

Gifted Product

The reviewer received the product as a gift and did not purchase it directly.

Complimentary Product

Jerk Centre supplied the product free of charge or as part of a sampling activity.

Incentivised Review

The reviewer was offered an incentive, such as a discount, loyalty reward or competition entry, in return for submitting an honest review.

Retailer Review

The review has been submitted by a retailer, wholesaler, distributor or other business customer.

Any free product, reward, payment or relevant commercial relationship will be disclosed clearly beside the review.

We may occasionally invite someone who has received a free sample, complimentary product or incentive to submit an honest review.

An incentive will never be conditional upon:

Leaving a positive review
Giving a particular star rating
Recommending the product
Removing a negative comment
Changing an honest opinion

Any review resulting from a free product, payment, discount or other incentive will be clearly identified.

UK guidance requires businesses publishing reviews to explain their approach to incentivised reviews and to prevent concealed incentives from misleading customers.

Before publishing a review, we may check:

Whether the reviewer appears to be a genuine person
Whether the review relates to the correct product or service
Whether an order can be verified
Whether the review appears to have been copied
Whether multiple suspicious reviews have been submitted
Whether the review contains prohibited material
Whether an incentive or commercial relationship has been disclosed
Whether the review appears to be generated, manipulated or submitted to mislead customers

Positive and negative reviews are subject to the same checking process. We will not reject a review simply because it criticises Jerk Centre or gives a low star rating. CMA guidance says positive and negative reviews should be subjected to checks of appropriate rigour.

We may reject or remove a review where we reasonably believe that it:

Is fake or misleading
Was written by someone who did not have the claimed experience
Has been submitted by a competitor to damage the business
Has been submitted by someone connected to Jerk Centre without disclosure
Contains false factual allegations
Contains unlawful, threatening, abusive or discriminatory material
Contains obscene or sexually explicit content
Reveals another person’s private information
Includes payment details, addresses or other sensitive information
Promotes another business, product or website
Contains spam, malicious links or irrelevant advertising
Has been copied from another source
Infringes intellectual-property rights
Discusses a different product or unrelated matter
Conceals a payment, reward, free product or commercial relationship
Encourages unsafe use of a food product
Makes unsupported medical or health claims
Is substantially duplicated
Is generated or manipulated for the purpose of misleading customers

We may also remove content where publication could breach a legal obligation.

Genuine negative reviews are welcome and will not be removed solely because they are unfavourable.

Where a review reports a safety concern, damaged order, suspected contamination, allergic reaction or another serious issue, we may contact the reviewer and temporarily withhold publication while the matter is investigated.

This does not mean that the review will automatically be rejected.

Customers should contact us directly about urgent food-safety, allergy, delivery or product-quality concerns so that we can investigate promptly.

We will not rewrite a review or change its meaning.

We may make limited changes to:

Remove personal contact information
Remove payment or order details
Correct formatting
Remove prohibited links
Redact material that cannot lawfully be published

We will not change a star rating or turn a negative comment into a positive one.

Where a substantial edit is necessary, we may ask the reviewer to submit a revised version instead.

Reviews may not appear immediately because they may need to be checked.

Reviews may be displayed by:

Most recent
Highest or lowest rating
Most helpful
Verified purchase status
Product relevance

We will not deliberately hide genuine negative reviews to create a misleading impression of customer satisfaction.

Where an overall star rating is shown, it should be calculated from the reviews included in that rating. We will not selectively exclude genuine lower ratings merely to improve the displayed score.

11.1 You may access certain areas of our Site without providing any data at all. However, to use all features and functions available on our Site you may be required to submit or allow for the collection of certain data.

11.2 You may restrict our use of Cookies. You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device. You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access our Site more quickly and efficiently.

Some older testimonials may have been collected before this policy was introduced.

We will review existing testimonials and classify them appropriately. They will only display a Verified Buyer label where supporting purchase evidence is available.

Testimonials that cannot be verified may remain displayed as customer comments where we reasonably believe they are genuine, but they will not be presented as verified purchases.

We may investigate activity suggesting that reviews are being manipulated, including:

Repeated reviews from the same person
Unusual submission patterns
Reviews linked to false accounts
Coordinated positive or negative review campaigns
Attempts to purchase reviews
Attempts to reward only positive reviewers
Reviews submitted by competitors, employees or connected persons without disclosure

We may reject reviews, suspend submissions, preserve relevant records or report suspected unlawful activity where appropriate.

Posting, commissioning or publishing fake reviews and concealing incentivised reviews are prohibited practices under the UK consumer-protection regime introduced in April 2025.

Anyone who believes a review is fake, misleading, abusive or incorrectly labelled may contact:

info@jerkcentre.com

Please provide:

The product concerned
The reviewer’s displayed name
The approximate date
The reason for the report
Any relevant supporting information

We will assess the report and take reasonable action where necessary.

A reviewer whose submission has been rejected or removed may contact us and ask for the decision to be reconsidered.

Please include the review, product name and any proof of purchase.

We will consider the information provided but may continue to withhold content that breaches this policy or applicable law.

We may update this Reviews Policy to reflect changes in our review system, business practices or legal requirements.

The current version and revision date will be published on this page.